mike-english.com / media

Media hub.

Independent reporting on IMPT and Michael English. Every item below is verified third-party coverage.

Lead coverage: the Google Cloud customer case study is the newest publication and anchors this page. Google Cloud

IMPT automates carbon offset for millions of travel bookings with Google Cloud AI

Google Cloud documents IMPT's AI operations and platform scale in a full customer case study.

Migrated complex workloads in 15 weeks
Powers 8M hotel listings across 195 countries
Median AI response around 6 seconds
Enterprise scale with a team of 20
Automates 400 customer conversations every day
Read on cloud.google.com →
The Sunday Times

“My carbon-neutral hotel booking app is built for good people”

The Sunday Times (Ireland) profiles IMPT's carbon-neutral hotel booking platform — the model of putting a verified tonne of CO₂ offset behind hotel bookings, and the thinking behind building a travel business around doing good.

Read on thetimes.com →
Yahoo Finance

$30 million fundraise to accelerate IMPT

Yahoo Finance reports on the $30M raise powering IMPT's growth across green commerce and travel — the funding behind the platform's global hotel inventory and carbon offset integration.

Read on finance.yahoo.com →
EU-Startups

Irish startups leading the charge in technology

EU-Startups includes IMPT in its feature on Irish startups to watch.

Read on eu-startups.com →
Business Plus

Irish company IMPT selected for Catalan climate credit initiative

Business Plus reports that IMPT is set to become the first registered intermediary under the Generalitat de Catalunya's Climate Credit system — bringing verified, regional-government-standard climate credits into everyday consumer travel and commerce. (July 2026)

Read on businessplus.ie →

Bronagh site links

Related family and civic websites, linked here factually and respectfully.

About Michael English

Michael English is the founder and CTO of IMPT.io — a hotel booking and carbon offset platform spanning 8 million hotels and apartments, where bookings fund verified carbon offsetting. He writes about carbon offsetting, climate credits and AI in travel technology.