The founder.

Who I am

I'm Mike English. I founded IMPT.io and serve as its Chief Technology Officer. I live and work from Clonmel, in County Tipperary, Ireland. Most of what I have built across the last twenty years has been the unglamorous middle layer of consumer software — the rails that quietly let Tesco, Dunnes, Oracle, and now IMPT serve millions of households without anyone noticing the engineering underneath.

That's the same instinct shaping IMPT today. Climate action that requires the customer to stop and think won't scale. Climate action that's already inside the booking — paid out of margin, recorded on-chain, invisible at the till — does.

What we're building at IMPT

IMPT.io is a hotel booking and shopping platform that prices a tonne of verified carbon offset into every transaction. The traveller pays the same as they would on any conventional channel; IMPT pays for the offset out of its own commission. The customer doesn't have to opt in. The receipt does the work.

The platform spans 8M+ hotels across 195 countries. 25K+ brand partners on the shopping side. An IMPT token, an IMPT debit card, and — coming next — an AI-native booking agent that handles discovery, comparison, booking, and offset in a single conversation. The point is not to make the customer feel virtuous. The point is to remove the cognitive tax on doing the right thing.

Leadership style

I answer my own emails. I read my own contracts. I drive my own car. The companies are not a personal brand exercise — they're an attempt to put commercial pressure behind climate accounting in a market that has, for fifteen years, treated voluntary offsets as a public-relations afterthought.

There are three live ventures: IMPT.io, Bro AI (a grief companion built in memory of my daughter Bronagh), and a sovereign Irish quantum compute commitment for Q2 2027. Each is built from the same kitchen-table office in Clonmel. Each is staffed by people who can be trusted to ship without being managed by a deck.

Where to next

The work this year is the AI-native hotel agent — the first version of IMPT where the carbon outcome is fully invisible to the user, and therefore, finally, scalable. If you're an enterprise looking at corporate-travel emissions, a journalist covering climate-tech, or a founder considering the same problem from a different angle, you can reach me directly at mike@impt.io or book a thirty-minute call at calendly.com/mike-impt/30min.