The thesis

Climate action has to be the default, not the option.

For most of the last twenty years I built large-scale digital systems quietly behind other people's brands — at Tesco, Dunnes Stores, and Oracle. The systems that scaled best were the ones that hid the complicated machinery and let the user just do the thing. IMPT applies that same idea to climate: the offset is built in, the maths works, and the traveller doesn't have to opt in. They just travel.